Back when they were just budding professionals in the solar energy industry, Jason and Dominick were the driving forces behind a pioneering local solar company — Jason as the General Manager, and Dominick as the Sales Manager. Despite their success, they often found themselves restrained by the limited vision of the company’s leadership. After five fruitful years of collaboration, a single, transformative conversation between them sparked the bold decision to venture out on their own.

They envisioned a different kind of solar contracting firm—one founded on the principles of integrity and excellence. Dominick’s role was to engage customers with transparent, expert advice, while I ensured we delivered on every promise made, crafting installations of unmatched quality. To achieve this synergy, they implemented robust communication systems and meticulous processes that ensured flawless execution from consultation to post-installation.

Their commitment to innovation led them to reject the industry norm of upfront deposits. Florida Solar Design Group adopted a trust-first approach: complete the work, exceed expectations, and then receive payment. This straightforward, confidence-building strategy was complemented by fair, no-hidden-fees financing options, no deceptive solar leases, no “free” solar panel double-speak, and a selection of products specifically tailored to the demanding climate of Southwest Florida.

As the company evolved, so did it’s offerings. Notably, its Solar Hybrid Electric Pool Heaters have set new standards, providing a viable alternative to traditional solar pool heating solutions. As battery technology improved and prices dropped, they began offering complete off-grid solutions to barrier island clients. And they still specialize in whole home / net-zero grid interactive solar energy systems.

Jason and Dominick consciously chose to remain a close-knit team, focusing our efforts within an hour’s drive from their office to maintain exceptional service and nurture lasting relationships—a stark contrast to the expansionist rush that has led many larger competitors to falter. By staying true to their roots, they have continued to thrive, providing personalized, cutting-edge solar solutions to neighbors in Southwest Florida.

From humble beginnings to current success, the journey has been one of passion, dedication, and a relentless pursuit of excellence. Florida Solar Design Group is more than just a solar company — we’re a community partner, committed to the core principles of solar contracting, satisfying one solar energy client at a time.